Okay, we so often get asked, “Should we have localized landing pages or one national landing page?” Well, the answer is not that simple in terms of a straight local or national landing page strategy. Often, it’s a mix of…
For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can…
