Media

Millennials Won’t Make a Big Ticket Purchase Without UGC

By

Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without UGC. The study also found that Millenials are more likely to be influenced to make…

Read the full article