NeuroFocus, Nielsen’s neuroscience research company suggests that marketers should speak to women differently than the way that they speak to men. By studying male brains versus female brains, NeuroFocus has found that:
- Males tend to react better to images rather than text
- Females tend to multitask, use intuitive reasoning and respond better to the use of emotions
When NeuroFocus showed men and women an image of someone drinking a beverage, their brains reacted very similarly. However, when they showed an image of someone drinking the beverage, then touching someone else on the shoulder, the womens’ brains lit up a lot more.
The study also found other revealing differences between men and women. Click to read more.