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Driving Forward > Digital Marketing Blog

The Cliché Is True: Men Are From Mars and Women Are From Venus

NeuroFocus, Nielsen’s neuroscience research company suggests that marketers should speak to women differently than the way that they speak to men. By studying male brains versus female brains, NeuroFocus has found that:

  1. Males tend to react better to images rather than text
  2. Females tend to multitask, use intuitive reasoning and respond better to the use of emotions

Example:

When NeuroFocus showed men and women an image of someone drinking a beverage, their brains reacted very similarly. However, when they showed an image of someone drinking the beverage, then touching someone else on the shoulder, the womens’ brains lit up a lot more.

The study also found other revealing differences between men and women. Click to read more.

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