Advertising

Ads Coming to a Facebook Messenger App Near You

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After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads. While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers. After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing…

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Advertising

The Economics of #FacebookDown

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Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third outage in September: the social media conglomerate also experienced intermittent issues on the 24th and…

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Overdrive

Melissa Bazillion Joins Overdrive

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Overdrive Interactive would like to welcome Melissa Bazillion back to the agency as Overdrive’s new Media Supervisor. Bazillion comes to Overdrive with more than 7 years of media experience at digital marketing agencies such as AMP Agency and Carat, where she has gained expertise in managing and buying paid media for both B2B and B2C…

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