Marketing

podcast-seo

Podcast SEO

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Podcast SEO Checklist Read our SEO checklist and tips on how to improve your Itunes rankings and increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Relevant Thumbnail and Cover Art Target Keyword in Page URL Host Name and Description of each Podcast Episode Target Keyword in the Name of Episodes…

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Social Media

Podcasting Goes Mainstream

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Podcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts. Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.Source: eMarketer, March 4 2009

Social Media

Worldwide Podcast Listeners

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According to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%! In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year. Source: eMarketer

Media

US Podcast Audience

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According to eMarketer, the growth of the podcast-user base is being driven by: Greater ease of consumption for podcast content Growing awareness of podcasting Terrestrial radio’s use and promotion of podcasting Increased penetration of portable players The evolution of smart phones and proliferation of affordable mobile data plans (although the majority of podcasting is currently…

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