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Podcasting Goes Mainstream

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Podcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts. Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.Source: eMarketer, March 4 2009

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Worldwide Podcast Listeners

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According to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%! In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year. Source: eMarketer

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US Podcast Audience

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According to eMarketer, the growth of the podcast-user base is being driven by: Greater ease of consumption for podcast content Growing awareness of podcasting Terrestrial radio’s use and promotion of podcasting Increased penetration of portable players The evolution of smart phones and proliferation of affordable mobile data plans (although the majority of podcasting is currently…

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