Marketing

podcast-seo

Podcast SEO

By

Podcast SEO Checklist Below is an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Target Keyword in URL Target Keyword in Title Tag Target Keyword in Meta Description Introductory Text with 2-3 Summary Bullets Embed Video with a Relevant Image Thumbnail Internal Link…

Read the full article

Social Media

Podcasting Goes Mainstream

By

Podcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts. Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.Source: eMarketer, March 4 2009

Social Media

Worldwide Podcast Listeners

By

According to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%! In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year. Source: eMarketer

Media

US Podcast Audience

By

According to eMarketer, the growth of the podcast-user base is being driven by: Greater ease of consumption for podcast content Growing awareness of podcasting Terrestrial radio’s use and promotion of podcasting Increased penetration of portable players The evolution of smart phones and proliferation of affordable mobile data plans (although the majority of podcasting is currently…

Read the full article