Marketing

Why Snapchat is Such a Big Social Media Hit

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The last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Snapchat is about to go mainstream. Founded four years ago by three Stanford University students, this mobile photo and video messaging app earned a rather edgy, even controversial, reputation along…

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Social Media

This Week’s Social Media News

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Here’s a recap of this week’s must-know social media updates: Instagram Launches Instagram Stories – August 2, 2016 Instagram and Snapchat Stories are very similar. Just like with Snapchat Stories, Instagram users can post photo and video slideshows with drawings, text, emojis and/or filters, that disappear in 24 hours. But brands must observe these two…

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Social Media

Social Buzz: Peach

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Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If you’re not part of the iPhone crew, you definitely missed it, because the app is…

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Social Media

NPR’s Fresh Take on Snapchat

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If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the center, and you can now add @NPRnews as a friend on Snapchat to follow their story…

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Advertising

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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