Marketing

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

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I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications and Social Media at Akamai Technologies, and Eric Andersen, Senior I/T Architect at IBM Interactive,…

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Social Media

Will Twitter See a Social Media Challenge from UberMedia?

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According to a recent CNN report, UberMedia is developing a social media network to compete with Twitter.  UberMedia owns several popular applications that interface with Twitter such as, UberSocial, Twidroyd, Echofon and UberCurrent.  All together UberMedia’s programs publish roughly 11.6% of the daily 155 million Tweets per day.  UberMedia also has aspirations to acquire the…

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