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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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3 Ways SEO is Like an Iceberg

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An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any iceberg is underwater, invisible to the naked eye.  And although much of our work is…

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Overdrive Interactive Receives Webby Award for IT Hardware/Software Web Site

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Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, today announced that the web site they designed and developed, http://www.ntp-systems.com/, was recognized as Webby Worthy in the IT Hardware/Software category of The 2005 Webby Awards, the leading international honor for web…

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