Driving Forward > Digital Marketing Blog

The Power of Transmedia

By

Every brand has a story to tell. But what if pieces of that story were told from various social channels? What if your brand created a mythos that allowed people different entry points to follow sub storylines, as well as allowed for user generated content to broaden out the world and reach multiple demographics? This is the essence of transmedia storytelling. And this power form of storytelling is not just for big brands.

Check out my Game Changer segment on The Pulse Network, where I dig into the definition of transmedia and how brands are using it today.

janae-social influence

What about you? What great examples of transmedia have you seen? Has your company tried to incorporate it into your marketing strategy? We would love to hear from you.

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: the-power-of-transmedia
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=the-power-of-transmedia&page=
Loaded Template: single.php