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The Power of Transmedia


Every brand has a story to tell. But what if pieces of that story were told from various social channels? What if your brand created a mythos that allowed people different entry points to follow sub storylines, as well as allowed for user generated content to broaden out the world and reach multiple demographics? This is the essence of transmedia storytelling. And this power form of storytelling is not just for big brands.

Check out my Game Changer segment on The Pulse Network, where I dig into the definition of transmedia and how brands are using it today.

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What about you? What great examples of transmedia have you seen? Has your company tried to incorporate it into your marketing strategy? We would love to hear from you.


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

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The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

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Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

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