Social Media

Why Aren’t Drugstores Blogging?

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You’re driving home from work with a pounding headache. It’s been bugging you all day. Pulse…pulse…pulse. Even worse, you know that your aspirin supply at home has dried up.What is the first thought on your mind?“Stop at a local drugstore and buy some.” CVS, Walgreens, Rite-Aid. They’re all at the forefront when all you need…

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Social Media

Social Games – Who’s Playing?

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While young males dominate the video game world, a recent study by Information Services Group found that the average social gamer was a 43-year-old woman. Social games include web-based games, such as FarmVille and Mafia Wars, found on social networking websites. The survey found that 55% of social gamers are female. Furthermore, more females are…

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Social Media

Americans Doing More in Less Time Online

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Have Americans become more efficient with how they spend their time online? A report from the Neilson company reveals that in January 2010, Americans spent 8.2% less hours on the Internet. However, while the the time that individuals spend online is down, the number of active US internet users rose 3.8% Increases were also reported…

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Social Media

Twitter Grows to 50 Million Tweets Per Day

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Twitter recently announced that it hit 50 million tweets per day, averaging out to about 600 tweets per second. Back in 2007, users were only tweeting about 5,000 times per day. Last year, the number of tweets grew 1,400-percent to about 35 million tweets per day. These numbers display the microblogging website’s increasing popularity and…

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Overdrive

Overdrive Lunch n’ Learn: Blogging

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Today’s lunch hour at Overdrive was one of learning, laughing and blogging. The employees at Overdrive gathered over sandwiches to talk about the importance of blogging, to share blogging tactics and concepts, as well as give encouragement to our peers that we all have something valuable to share through the Overdrive Blog. The presentation included…

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Search

What Can First Page Search Results Get You?

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Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search…

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