July 2010

Driving Forward > Digital Marketing Blog

Forrester thinks online marketers should forgo Foursquare

by David Gibson July 28, 2010

Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands. According to the study only 4% of US online adults have ever…

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Seeing is Deceiving

by Mike Nelson July 27, 2010

For users and search engines, content is the key to site comprehension. When attempting to improve a site’s search ranking, developing content should be the top priority. According to Google, helpful and captivating content affects your site more than any…

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ClickZ

Thinking Beyond the Banner

by Harry Gold July 22, 2010

While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and…

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Overdrive

Overdrive Interactive’s 2010 Summer Outing at Thompson Island

by Jill Jankowski July 21, 2010

On June 15th, the Overdrive team ventured into the great outdoors for our 4th Annual Summer Outing. This year’s outing was held on Thompson Island, one of the six ferry-accessible islands located in the Boston Harbor. The office had been buzzing…

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The Power of Internal Linking

by Mike Nelson July 15, 2010

SEO tactics do not always require technical expertise or a PhD in code-writing to generate site interest. In polling SEO experts last year, SEOMoz found that using keywords as internal links is considered to be one of five important ranking…

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