Search

Seeing is Deceiving

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For users and search engines, content is the key to site comprehension.  When attempting to improve a site’s search ranking, developing content should be the top priority.  According to Google, helpful and captivating content affects your site more than any other SEO tools.  What is equally important to creating compelling site content, though, is that…

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ClickZ

Thinking Beyond the Banner

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While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and people aren’t thinking about a) the full engagement path of the user, or b) all…

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Social Media

Overdrive Interactive CEO will Speak at the 2010 Bridge to Integrated Marketing & Fundraising Conference in Washington, D.C.

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Harry Gold, Overdrive Interactive CEO, will be presenting on Social Media at the 2010 Bridge to Integrated Marketing & Fundraising Conference in Washington, D.C. on July 27. Harry Gold, CEO of the Boston-based digital marketing firm, Overdrive Interactive, will be speaking at the 2010 Bridge toIntegrated Marketing & Fundraising Conference being held on July 26,…

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Social Media

LeBron James Joins Twitter and Catapults onto the Overdrive50 Top 10 Social Media Athletes

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Within two weeks of joining Twitter, LeBron James accumulated over 477,000 Twitter followers, breaking his way into the Overdrive50 Top 10 Athletes using Social Media. The basketball giant’s tremendous follower growth rate came following rumors that the star may announce his NBA Free Agency decision via Twitter. When the rumor proved false, LeBron tweeted that…

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Search

The Power of Internal Linking

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SEO tactics do not always require technical expertise or a PhD in code-writing to generate site interest. In polling SEO experts last year, SEOMoz found that using keywords as internal links is considered to be one of five important ranking factors for a page.  Interlinking is not a unique feature for sites, as linking is…

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Overdrive

Overdrive Interactive CEO to Speak at Green Mountain Coffee and Ashoka’s Changemakers Revelation to Action Celebration Event Tomorrow

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Wednesday, July 14th, Overdrive Interactive CEO, Harry Gold, will speak on the Capacity Building Panel at this year’s Changemakers Revelation to Action Celebration Event. Harry Gold will contribute to the Capacity Building panel discussion at 3:30 PM tomorrow, July 14th, at Green Mountain Coffee and Ashoka’s Changemakers Revelation to Action Celebration Event at The Cyclorama…

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