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Driving Forward > Digital Marketing Blog

LeBron James Joins Twitter and Catapults onto the Overdrive50 Top 10 Social Media Athletes

Within two weeks of joining Twitter, LeBron James accumulated over 477,000 Twitter followers, breaking his way into the Overdrive50 Top 10 Athletes using Social Media.

LeBron JamesThe basketball giant’s tremendous follower growth rate came following rumors that the star may announce his NBA Free Agency decision via Twitter. When the rumor proved false, LeBron tweeted that he would respond to questions from his Twitter followers in a televised one hour special dedicated to announcing his signing decision for the 2011 NBA season.

With additional help from the NBA, who ran a Promoted Tweets campaign featuring the LeBron James’ name in the days leading up to his announcement, the former Cleveland Cavalier’s star reached over 3,263,000 cumulative followers on Facebook and Twitter, making him the 8th most influential athlete utilizing social media today.

Lebron James at #8LeBron tails three fellow NBA superstars on the Overdrive50, with Michael Jordan at #7 with 3,277,000 followers, Kobe Bryant at #5 with 3,368,000 followers and Shaquille O’Neill at #1 with 4,172,000 followers.

The Overdrive50 is an organized list and information catalogue of companies, brands, stars and politicians ranked by Facebook Like and Twitter Follower counts. They are grouped by the following categories: Academia, Athletes, Auto, Beverages, Celebrities, Cosmetics, Motorcycles, Musicians,  Packaged Goods, Politics – US, Restaurants, Retail, and Snacks-Candy. Want to get listed? Submit your brand to the Social Top 50.

About Overdrive Interactive:

Overdrive Interactive is a full-service digital marketing agency based in Boston, MA that helps clients grow their business with engaging, integrated and measurable social media marketing, search engine marketing and online media campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs.  For more information, please visit or call 617-254-5000.

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