Social Media

Today’s fMC: What You Need to Know

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Facebook’s Marketing Conference this Leap Year Day brought some clarity to the rumors swirling around brand pages and advertising, and even more changes in the world of social media.Read on to learn what will be changing, or has already changed, on Facebook.

Advertising

New Ads Specs for Facebook Ads

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Facebook ads are getting a face lift starting Wednesday, February 29th. And by face lift, I mean they are getting tighter, but should still look roughly the same. According to Facebook, there will be new ad specs for the Premium and Marketplace Ads:  “As part of the upgrade, the copy in all newly submitted ads…

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Social Media

And The Oscar Goes to… Avid!

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The Oscars are this weekend and we wanted to highlight our client Avid Technology Inc. which made seven of the nine Best Picture nominees possible with their editing tools. Included in these Best Picture nominees are “The Help, “Moneyball” and “War Horse.” Avid is the firm most associated with high-end editing tools through digital audio…

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Social Media

The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank

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A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with other Facebook metrics is an essential concept to understand. The quality of your content depends…

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