Advertising

Social Media Newsroom: June 2015

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Hey there! We know that one of the fastest changing areas of digital marketing is the constant evolution of social media platforms. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the major platforms we use every day. To…

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Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

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Overdrive  Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard examples of: Social connections (fans, followers and subscribers) Social channel views (social site page views,…

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