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Driving Forward > Digital Marketing Blog

Social Media Newsroom: June 2015

Hey there! We know that one of the fastest changing areas of digital marketing is the constant evolution of social media platforms. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the major platforms we use every day. To help with that,  here’s the latest news from some of the most influential social channels.

1. Twitter adds application-based ad-targeting. The major platforms started the summer off strong, and Twitter is no exception. According to a recently published blog post, Twitter will now be able to target ads to users based on the types of apps they have installed on their mobile devices. This means “installed app” categories in the advertiser dashboard, and it may lead to new insights for advertisers.

2. Facebook encourages advertisers to be more strategic with their data. The social network is enabling advertisers to discriminate the placement of different versions of the same ad based on user preferences, as well as begin use of Facebook ad-targeting on InstagramBloomberg reports. This will prove to be a balancing act for Facebook (and, in turn, advertisers) as the social giant has struggled with creepily specific targeting and user distaste for ads on Instagram.

3. Instagram introduces improved search and explore functions. Speaking of the photo-sharing giant, they published on their blog this week big changes to their search and explore functions. The blog post outlines the changes as a way for users to discover content based on location and trending topics, seemingly borrowing from Twitter’s real-time model. We’ll be keeping an eye out for how best to utilize these updates for companies trying to connect with potential customers.

4. Pinterest soon to roll out Buyable Pins. Back at the beginning of the month, Pinterest announced the impending arrival of Buyable Pins, which will allow companies to sell to users without leaving the site or app. They’re doing this with the support of e-commerce platforms Shopify and Demandware. Looks like Pinning is about to get a whole lot more profitable.

5. Snapchat is starting an agency. That’s right. The photo-messaging app which has so completely captured the attention of the 18-25 year old camp is embarking on a content marketing venture called Truffle Pig, with the help of news source DailyMail and ad agency holding group WPP, reports Business Insider. This collaboration can only mean one thing for Snapchat: more developed ad options.

Stay tuned for more social media news by following us on Twitter, @ovrdrv, and feel free to contact us if you need help making digital marketing work for your company.

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