Most Common Types of Targeted Advertising

According to a May 2008 study of US Marketers by Compete, most advertisers turn to online advertising to reach specific, targeted customer segments. Second to online media for this tactic is search engine marketing.

The study also found that only 39% of survey respondents currently think that segment-driven marketing is very important in their organization, but 84% believe that it will be more important three years from now.

Source: eMarketer Report, 2008

Labels: Online Media, Search Engine Marketing

posted by Harry Gold @ Thursday, June 26, 2008 - 1:12 PM

Interactive Media Share of Ad Spend Growing Worldwide

According to a study by WPP's Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media's share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending.

The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.

Source: MarketingCharts

Labels: Advertising Spending, Internet Growth, Paid Search

posted by Harry Gold @ Wednesday, June 25, 2008 - 9:24 AM

Google Maintains Worldwide Dominance

In a recent WPP GroupM study, Google was found to have an 86% share of search inquiries amount 35 countries in 2007.

Now, adding to this dominance, Google already dominates over 61% of mobile search, according to Nielsen Mobile. The breakdown of mobile search leaders is as follows:

Google mobile users also search more often — nine times per month on average, versus 6.7 times per month for Yahoo mobile searchers.

Google is also the default search engine on iPhone, Opera mobile browsers, and is in the midst of closing a deal to become the default engine on Sprint mobile devices as well.

Source: MarketingVox

Labels: Google, Mobile Web

posted by Harry Gold @ Friday, June 20, 2008 - 12:57 PM

Auto Industry Advertising Spending

According to eMarketer, the auto industry is embracing internet advertising more than ever.

While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from 2006 to 2007! At the other end of the spectrum, newspaper advertising spending was cut in half between 2005 and 2007.

Source: eMarketer Report, June 2008

Labels: Advertising Spending, Marketing Trends

posted by Harry Gold @ Wednesday, June 18, 2008 - 6:42 AM

Blogging Becomes Mainstream Among Women

AdAge recently reported, "According to a recent study by BlogHer and Compass Partners, 35% of all women in the

U.S.

aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in."

Of those women, the participation level breaks down as follows:

Consistency of participation was also a key metric associated with this study. AdAge reports, "Of the general population of online women who write blogs, 58% post entries at least weekly -- and of those who read blogs, 80% do so at least weekly. But among BlogHer users, 43% of those who write blogs and 89% who read blogs do so daily."

In both the BlogHer and general population surveys, womens' motivation for participating in the blogosphere was virtually identical. The top reasons for writing and reading blogs, according to the survey, are displayed in the below graphics.

The study also noted a shift away from traditional media (especially TV, magazines and newspapers) in favor of the Internet and blogs.

Also, the more involved in blogging these women get, the more they interact with online advertising as a whole. BlogHer publishers were shown to be 40% more likely to click on an ad then just BlogHer readers. However, their reasons for clicking on the ad were the same (primarily to learn more about a product or service, secondarily to get a free product or service, then to get a discount on a product or service and finally because the brand advertised was one they knew and trusted).

Demographically, BlogHer users are similar to the general overall demograpprofile of women; however, they skew higher in the 25- to 41-year-old range (68% of BlogHer users are in that age range vs. 42% of overall women).

Source: AdAge.com

Labels: Blogs

posted by Harry Gold @ Monday, June 2, 2008 - 10:38 AM

Recession-Proof Interactive Marketing

Labels: Online Media, Social Media

posted by Harry Gold @ Wednesday, May 28, 2008 - 12:46 PM

Internet Advertising Revenue Tops $21B

US Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

The breakdown of each Internet advertising format was as follows:

Most impressive is the Internet advertising revenues in 2007 reaching $5.9 billion, an all-time high for a single quarter and a 24% increase over the same period in 2006. Internet advertising revenues have now been experiencing strong growth for four consecutive years (13 consecutive quarters).

Breakdown by industry category is as follows, showing the consumer industry dominating the Internet advertising market with 55%, unchanged from the same period of time in 2006: