Overdrive

Social Media Updates This Week: Pinterest’s Place Boards, LinkedIn’s Showcase Pages, and Instagram’s Direct Messages

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Here are some changes in the social media sphere that you should know about: Pinterest has moved in on the location-based social trend and expanding its influence in travel. Earlier this week, the site released its newest feature, Place Boards. The update is supposed to act as a combination of a travel magazine and an…

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Overdrive

Boston Globe Names 4 Overdrive Interactive Clients to 2013 List of “Top Places to Work” in Massachusetts

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Overdrive Interactive is pleased to announce that four of our clients were named to the Boston Globe’s 2013 list of the Top Places to Work in Massachusetts! Released yesterday, Sunday, November 17th, this sixth annual installation of the list drew from a survey that was performed collaboratively with employee-survey firm WorkplaceDynamics, and contained responses from…

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Overdrive

This Weeks Social Media Update: YouTube’s New Comment Section, Pinterest’s Popular Pins, and Twitter’s Custom Timelines

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Here are some of the biggest updates in the social media universe you may have missed this week: YouTube has changed its comments section– and it’s creating quite a stir. Last week, the video sharing site announced on their blog that they would be mandating that each user sign in with their Google+ account to leave…

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Overdrive

Social Media updates This Week: Twitter’s IPO, Facebook’s New Look, And Pinterest’s Promoted Pins

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It’s official- micro blogging giant Twitter is now a public organization. The company’s IPO yesterday launched investors into a trading frenzy, sending the stock price soaring. After opening at around $45 a share, the stock ended the trading day 73% more valuable and deemed an overall success. The Twitter team worked hard to have a…

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Advertising

Encouraging 7 Core Social Media Marketing Behaviors

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What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”