Sales and Marketing seem, at first glance, a star-crossed romance destined to suffer the same tragic fate as the most popular literarily romances: Romeo and Juliet, Tony and Maria, and Brangelina.
Marketing and Sales alignment means targeting the type of people sales actually wants to talk to, and gets those people to actually want to talk to sales.
Always On Account Based Marketing
Overdrive CEO, Harry Gold, kicked off the morning with a keynote on his 4-step approach to Account Based Marketing.
1. Develop Your Target Audience
Secure your plan of attack.
2. Media Planning & Buying
Maintain a consistent presence to your targeted audience.
3. Apply Nature & Marketing Automation
Targeted engagement better escalates your audience through the sales process.
4. Measurement & Optimization
Measure engagement with those you actually want to do business with.
Download the entire presentation- https://www.ovrdrv.com/download/ABM-2017-DemandBase-Event.pdf/
The Panel Session
The morning spread included fruit, cheese-filled breakfast sandwiches, and chocolate croissants. The main thing served up during this power breakfast, however, was knowledge.
Our panel discussed how sales and marketing worked in their organizations, and where the hand-off typically occurs between the two worlds. Getting the two teams in the same room and looking at the same information allows marketing to create a depth of content aligned to where the target audience is in the sales cycle.
Priyank Savla, Director of Digital Marketing at NetBrain Technologies, Patrick Reynolds, CMO at SessionM, Mary Mitchell, Senior Director, Advertising Solutions, Demandbase and Michael Phelan, Principal, Go-to-Market Pros.
Power-up On Your Own Time
View the entire Meetup on Facebook Livestream. Watch and share with members of your marketing and sales teams.
Sales and Marketing can truly live happily ever after. Overdrive’s CEO, Harry Gold, and our panel of B2B professionals discuss how shared language, objectives, and metrics result in the type of alignment Romeo and Juliet only dreamed about during those two days they knew each other.
Posted by Overdrive Interactive on Wednesday, July 19, 2017
Attending is the First Step
Join the meet-up group here so you can catch the next knowledge-filled event.
This tale ended with sales and marketing living happily-ever-after. The smiles above are indicators that everyone loves a happy ending.