JOIN US – REGISTER NOW: www.overdriveinteractive.com/always-on
You don’t turn off your CRM, why would you turn off your account based marketing program?
On Thursday, May 12, 2016 at 2PM ET, Overdrive Interactive and Madison Logic are teaming up for an informative 1 hour webinar that will teach you how to achieve scalable and sustainable account based marketing (ABM) in 4 steps! This webinar will walk through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. It will help marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.
Webinar attendees will learn:
- How to build a comprehensive list of prospects with the scale to make a difference – identifying the companies and people that are demonstrating the most propensity to buy.
- Strategies for buying media that targets in-market prospects – building your brand, driving leads and continuing engagement with the right people who can actually buy.
- Instantly and easily trigger relevant nurture campaigns – escalating leads to opportunities your sales team will want to pursue.
- Which ABM metrics actually matter to the C-Suite
Webinar Overview:
Title: Always-On Account Based Marketing: Scalable and Sustainable ABM in 4 Steps
Date: Thursday, May 12, 2016
Time: 2:00 PM ET
Duration: 1 Hour
REGISTER NOW: www.overdriveinteractive.com/always-on
Webinar Panelists:
