Driving Forward > Digital Marketing Blog

And the Most Influential Media Is…

by Harry Gold January 21, 2009

In five major markets, TV still dominates

Note: n=8,824; respondents were asked for their top three

Note: includes broadcast networks, cable, spot, syndication and local TV advertising

Source: eMarketer, January 21 2009

Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One…

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Advertising

Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. Including the good, the bad, and the “what did I just watch,” we’re breaking down Super Bowl…

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