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Are Online Political Ads Winners?

According to eMarketer, even though the Obama campaign raised over $600 million, online political ad spending actually fell short of expectations. Online is still a very small percentage of total political ad spending.Note: (1) includes social networks and user-generated content; (2) display ads only; (3) includes online advertising and marketing communications; (4) advocacy groups; (5) includes search and display ads only

Source: eMarketer, November 4 2008

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