With a recession on our hands, shoppers have been trying to cut prices- and one way of doing that is going onto the Internet to find coupons. The chart below shows the top 10 Website categories among US Internet users. Coupons had the highest change with 32% growth.
In October 2008, a study showed that 87% of women respondents said they would let their friends know general information about a sale/promotion seen. With the economy as it is now, the lowest percentage was still weighing the scale with 65% of females polled that they would share with friends about online coupon deals.
Source: eMarketer, February 18 2009
