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Highlights from Comscore Digital Year in Review

ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics:

  • E-commerce is down by 2%, marking the first year that the category showed negative growth
  • The number of unique searchers increased by 6%
  • Facebook and Twitter both posted triple digit growth
  • 17% of consumers used Smartphones in 2009
  • 86% of online consumers viewed video on the web
  • 80% of U.S. internet users visited a social networking site in 2009

Sources: DMNews, Marketing Charts, February 10, 2010

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