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Highlights from Comscore Digital Year in Review

ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics:

  • E-commerce is down by 2%, marking the first year that the category showed negative growth
  • The number of unique searchers increased by 6%
  • Facebook and Twitter both posted triple digit growth
  • 17% of consumers used Smartphones in 2009
  • 86% of online consumers viewed video on the web
  • 80% of U.S. internet users visited a social networking site in 2009

Sources: DMNews, Marketing Charts, February 10, 2010

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The Miracle Of Findability

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…

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