ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics:
- E-commerce is down by 2%, marking the first year that the category showed negative growth
- The number of unique searchers increased by 6%
- Facebook and Twitter both posted triple digit growth
- 17% of consumers used Smartphones in 2009
- 86% of online consumers viewed video on the web
- 80% of U.S. internet users visited a social networking site in 2009
Sources: DMNews, Marketing Charts, February 10, 2010
