I think most of us would agree that without our cell phones… we would be completely lost. What are they actually being used for however?
The graph below states that over half of all mobile phone users in both the US and France use their phone to make a voice call at least once a day. Germany and the UK weren’t far behind with 42% and 36% respectively.
On the other hand, the chart also shows that out of the four countries listed, the US and the UK mobile phone users were more likely to have never made a voice call on their phone, when compared to France and Germany.
In the UK specifically, mobile users are more likely to send a text over making a voice call, but what do users really want out of their phones?
The chart below shows a list of features US mobile phone users would like to see on their phone with a satellite navigation system being top priority.
Based on this chart, it seems very clear that users are ready to take their mobile experience to the next level. All of the items involve adding the internet to a mobile phone and allowing a user to accomplish just a much on the road as they can sitting at their desk.
As high-tech phones continue to grow in popularity, the demand for mobile marketing is only going to increase. Mobile advertising will soon have the potential to target users at the exact moment they need information…
Source: eMarketer, July 20, 2009