How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site
1) Meta Data
The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective and crucial page elements to develop, showing search engines what the page is intended to explain.
Writing effective meta and title tags best practices
Boost your search presence and drive more traffic through the production of high-quality copy infused with high value keywords
Establish a clear understanding of what the page is about
What is the purpose of the webpage?
Who is the target audience of the webpage?
What do you want a user to do after clicking through?
Select appropriate target keyword phrases
Select terms relevant to the topic of the page
Tags should begin with high-value keyword(s) associated with the page
Tags should be readable and make sense and be relevant to the page
2) Body Copy
The objective of copy-writing with SEO in mind is to achieve the right keyword density & frequency so the search engine defines the keyword term as being the subject of a page, while simultaneously making it readable to a user.
Comprises the majority of the content on a webpage
Helps search engines determine what the webpage is ultimately about
Is needed to compliment other content such as images, videos, other asset types
Consistent use of target keywords in body copy establishes pages as authoritative content on those topics
Humans may not read every word, but search engines do
While creating deep authoritative content, link from it on your website, guiding visitors to what you consider to be the most important and relevant content page for that term on your website. Internal anchor text links for core target terms, focusing on your high value pages build site authority over time.
4) The Importance of Headlines
Define the topic of a body of copy
Search engines understand this, just like human readers
Define the topic of the entire page
Represented in HTML as H1
Define the topic of a portion of the page
Represented in HTML as H2, H3, H4, …
5) External Links
Writing deep, authoritative content, and sharing that content through PR efforts and social channels helps garner external links. Social sharing enabled on your site also bolsters your ability to spread your content further.
A single link from 100 domains is worth far more than 100 links from a single domain. Domain diversity of links from other high value websites is still viewed as a valued ranking signal.
Links coming from reputable sources hold greater weight in conjunction with the topic of the content matching the sites relevance.
Overdrive Interactive is an SEO company in Boston that drives measurable ROI. Our search engine optimization programs not only drive natural search traffic – they connect prospects to high quality user experiences that encourage desired behavior. Our SEO services and the resulting search engine presence connects visitors to content that satisfies their needs. As an award-winning Boston SEO firm, we are passionate about your success!