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Driving Forward > Digital Marketing Blog

Lady Gaga officially surpasses the King of Pop & the President of the U.S. on the Social Media Billboard!

Lady Gaga’s Facebook Fan count may still lag behind the legendary superstar, Michael Jackson, but her overall social media standing launched her to the top of the charts on the celebrity social media circuit this week.

Lady Gaga’s cumulative social media influence, as measured by the Overdrive50, has reached over 16,800,000 Fans and Followers, officially eclipsing the totals of her closest competitors: Michael Jackson, by over 800,000 Followers, and President Barack Obama, by over 1,800,000 Followers.

On Friday, July 2nd, Gaga outdid the biggest names in entertainment, politics and sports by beating President Barack Obama in a close race to become the first living personality to reach the 10,000,000 Facebook Fan mark. Currently touring North America on her Fame Monster tour, Gaga took time to thank her Facebook fans for propelling her to such unprecedented levels of social media fame.

Gaga tops the chartsGaga rapidly transcended Facebook’s honor, however, by making her way to the top of all things Social Media. With over 11,000,000 Facebook Fans and over 4,800,000 Twitter Followers, Gaga’s influence now reaches an audience of over 16,000,000 social media users.

The Overdrive50 is an organized list and information catalogue of companies, brands, stars and politicians ranked by Facebook Like and Twitter Follower counts. They are grouped by the following categories: Academia, Athletes, Auto, Beverages, Celebrities, Cosmetics, Motorcycles, Musicians,  Packaged Goods, Politics – US, Restaurants, Retail, and Snacks-Candy. Want to get listed? Submit your brand to the Social Top 50.

About Overdrive Interactive:

Overdrive Interactive is a full-service digital marketing agency based in Boston, MA that helps clients grow their business with engaging, integrated and measurable social media marketing, search engine marketing and online media campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs.  For more information, please visit www.OverdriveInteractive.com or call 617-254-5000.

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