Marketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009.
Social networking advertising spending worldwide is and will continue to grow throughout 2013.
Below is a chart showing tactics used by best-in-class companies worldwide. 39% established a method for engaging consumers in online conversation, while only 18% establish a method for driving brand advocacy/customer referrals.
Source: eMarketer, March 23 2009