Marketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising.
Online Advertising Pushes Through
Driving Forward > Digital Marketing Blog
The Critical Role of Independent Digital Agencies in Ensuring Transparency and Neutrality in Media
In today’s increasingly interconnected digital landscape, the value of independent digital agencies cannot be overstated. While conglomerates and larger holding company networks may offer extensive resources, they often operate under inherent biases tied to parent company interests, which can limit…
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Facebook Prophet vs. Google Meridian: A Deep Dive into Forecasting for Media Mix Modeling
Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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