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Online Shopping up 40% in 2 Years

According to the recent Nielsen Global Online Survey on online shopping habits, more than 85% of the world’s online population, amounting to 875 million consumers, has used the internet to make a purchase.

More than 85% of the world's online population has used the internet to make a purchase
Two years ago, according to this same survey, the number of consumers who had purchased online was only 10% of the world’s internet population (627 million), representing a 40% overall increase.

Source: MarketingCharts, 2008

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