According to the recent Nielsen Global Online Survey on online shopping habits, more than 85% of the world’s online population, amounting to 875 million consumers, has used the internet to make a purchase.
Two years ago, according to this same survey, the number of consumers who had purchased online was only 10% of the world’s internet population (627 million), representing a 40% overall increase.
Source: MarketingCharts, 2008
Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…
Read the full article
Stay informed with expert insights and trends delivered directly to your inbox. Subscribe now to receive updates on the topics that matter most to your business.