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In the fast-paced world of digital advertising, keeping your audience engaged is crucial. Meta’s new feature for tracking creative fatigue aims to help advertisers maintain the effectiveness of their campaigns. But what exactly is creative fatigue, and how can this…
Key Takeaways Advertisers must now take on greater responsibility for ensuring brand safety, as the shutdown of GARM leaves them without a unified framework to protect against harmful content. The absence of GARM opens the door for advertisers to innovate…