Driving Forward > Digital Marketing Blog

Remember Online Dating?

by Harry Gold January 23, 2009

Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating.

Source: eMarketer, January 23 2009

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Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “oh, yes” like Lizzo or, “uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

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The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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