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Driving Forward > Digital Marketing Blog

The Online Generation Gap Narrows

Since 2005, online usage has been steadily growing for all age groups. Users in the age group 70-74 shockingly had the highest increase between 2005 to 2008, jumping from 26% to 45%. Not surprisingly, teens from ages 12-17 still lead as Internet users with 93% in 2008.

According to eMarketer, among the teen Internet population, 19.6 million of them used the Internet at least once a month in 2007; where it is projected that by 2012 that number will reach 22.2 million.

Source: eMarketer, February 3 2009

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