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The Biggest Hedge Fund You’ve Never Heard Of

by David Gibson October 1, 2012

Where is the largest hedge fund in the world located? New York? Hong Kong? Maybe Amsterdam or Dubai? How about an unimpressive office building in Reno, Nevada? This hedge fund has $117 billion dollars in assets under management (AUM). And…

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Overdrive Interactive’s Future M Discount Code

by Bianca Garcia September 25, 2012

Overdrive Interactive is excited to host a session at this year’s FutureM in Boston! Our event is called The Next Generation of Rich Media and it is scheduled for Thursday, October 25, at 12:30pm-2:30pm at Microsoft’s New England Research and Development…

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Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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Flexible Reach Display Targeting

by srose September 19, 2012

At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible…

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Boston SEO: Frequently Mentioned On The Web New SERP Carousel

by Commander Riker September 14, 2012

Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an addition to their Knowledge…

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Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Men Buy Fabric Softener?

by Bianca Garcia August 30, 2012

Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half of their consumers when they come out with campaigns that…

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The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

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