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GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re considering doing business with you in…
Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with…
There are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while each of the candidates for the highest…
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only so much attention from consumers and…
Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be from a galaxy…
As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer. It’s not just for the barroom or…
In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and…
It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than…