E-Commerce Archives

Driving Forward > Digital Marketing Blog

Is Google vs. Groupon the New Head-to-Head Battle?

by Andrew Abrahams December 6, 2010

It came as quite the shock when Groupon turned down the reported $6 billion deal with Google. From an outsider’s perspective, this seemed like the deal of a lifetime – one that would be prosperous and beneficial for both parties…

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E-Commerce

Personalized Recommendations Generate Mixed Reactions

by Tenley Wilson February 4, 2010

When a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored…

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E-Commerce

Online Holiday Sales Up for 2009

by Andrew Abrahams January 14, 2010

A comScore report shows that holiday sales increased by 4% in 2009, from approximately $28 billion in 2009 to $29.1 billion. Though eMarketer originally predicted a slightly higher percentage increase, the numbers are an improvement over the decline in sales…

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E-Commerce

Retailers Planning Holiday Marketing Strategies

by Andrew Abrahams December 1, 2009

This holiday season, retailers are resorting to more traditional marketing tactics, such as paid search and e-mail marketing, to achieve company sales objectives. With the economy in a recession, it is important for retailers to successfully execute these strategies. Fifty-five…

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E-Commerce

Seniors Most Likely to Conduct E-Commerce Activity

by Andrew Abrahams November 16, 2009

Seniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online…

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E-Commerce

Online Retailers Get Ready for Consumer Spending

by Andrew Abrahams November 13, 2009

Despite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience. According to Internet Retailer and Vovici Corp., seven out of 10…

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