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Retailers Planning Holiday Marketing Strategies

by Andrew Abrahams December 1, 2009

This holiday season, retailers are resorting to more traditional marketing tactics, such as paid search and e-mail marketing, to achieve company sales objectives. With the economy in a recession, it is important for retailers to successfully execute these strategies. Fifty-five…

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E-Mail and Social Media Marketing Popular Among Small Businesses

by Andrew Abrahams November 24, 2009

Almost 75% of small businesses have included increased expenditure on e-mail marketing as one of their New Year’s resolutions, according to a VerticalResponse survey. Following close behind, many smaller companies plan an increase in utilization of social media as an…

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E-Mails Need to Be Relevant to Consumers

by Andrew Abrahams November 23, 2009

Irrelevance is the number one reason consumers are unsubscribing to e-mail newsletters, according to a report by CMO Council and InfoPrint Solutions Company. Nine out of ten consumers have claimed to unsubscribe from e-mail newsletters that they could not relate…

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Coupons Increase E-Mail Open Rate

by Andrew Abrahams November 19, 2009

According to a recent eMarketer article “coupons are cool.” Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways. Studies by Experian have shown that consumers are more likely to open an e-mail…

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Where Have My Messages Gone?

by Andrew Abrahams August 7, 2009

E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large…

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E-mail: Fastest Growing Direct Marketing Segment

by Andrew Abrahams August 5, 2009

According to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast…

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Spam Splosion!

by Harry Gold June 2, 2009

Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go? One thing is certain—there is a lot of it. According to MessageLabs, the percentage of worldwide e-mail traffic…

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Brand Mentions Preferred over Ads

by Harry Gold April 21, 2009

51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these…

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