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Driving Forward > Digital Marketing Blog

Overdrive to Sponsor 9th Annual NEDMA Marketing Technology Summit

by arine fereshetian October 26, 2018

Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join…

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Marketing

NEDMA’s 56th Annual Conference Recap

by arine fereshetian June 7, 2018

NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive sponsored the…

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Event

Harry Gold to Speak at NEDMA’s 56th Annual Conference

by arine fereshetian May 8, 2018

Save 50% with this registration link. Big news! Overdrive Interactive Founder and CEO, Harry Gold, will present his session “Become a Marketing Engineer”, at the New England Direct Marketing Association’s 56th conference on May 16th, 2018. This conference is a one-day…

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Branding

What CMOs Should Know About GDPR

by arine fereshetian April 6, 2018

What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper…

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Marketing

New Webinar- Becoming a Marketing Engineer: Crafting the Customer Journey

by arine fereshetian March 29, 2018

How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer…

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Boston SEO

The Ultimate SEO Dashboard for CMOs Live Webinar

by arine fereshetian March 19, 2018

The Ultimate SEO Dashboard for CMOs Live Webinar CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support…

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Marketing

Podcast SEO

by nick holt March 5, 2018

Podcast SEO Checklist and Tips Since podcasts continue to rise in popularity as a marketing channel, we wanted to provide you with an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search…

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Account Based Marketing

NEDMA’s 8th Annual Marketing Technology Summit Was A Huge Success!

by arine fereshetian February 5, 2018

NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry…

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Artificial Intelligence

Everything You Need To Know About Chatbots for Customer Engagement

by arine fereshetian January 15, 2018

Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one…

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