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Driving Forward > Digital Marketing Blog

Google AdWords to Rollout Custom Affinity Audiences

by Shane Kelly November 21, 2014

Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more…

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Advertising

Buzzfeed is an entertainment and news media company

5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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Media

Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

by Bob Cargill May 30, 2014

Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to tell you that…

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Creative

What Do Search Engines Auto-Completes Think of the Winter Olympics?

by Ryan Wilensky February 18, 2014

Quick! Finish the end of this sentence: “The Winter Olympics are…” Exciting? Entertaining? The only thing on TV this week? It’s been easy to get sucked into the drama of the world’s top athletes competing on an international stage with…

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Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

by Shane Kelly January 14, 2014

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

Branding

Four Reasons to Use YouTube Transcription for SEO

by Gregory Moore November 13, 2013

Is your company or brand on YouTube? If you’re serious about SEO, hopefully the answer to that question is a resounding “yes.” Optimizing videos for search engines is not anything new (it’s almost 2014, come on!), but doing so can…

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Advertising

Google Testing Banner Ads in Search Results Pages

by Shane Kelly October 28, 2013

Multiple sources, including Search Engine Land, reported that Google is testing a new display ad format for branded queries on standard search results pages.

Advertising

Instagram Introduces Ads

by Alex Bourret October 24, 2013

Popular photo sharing app, Instagram, announced recently that they would start incorporating advertisements and sponsored posts into news feeds. Some reacted negatively to the news, fearing it would clutter an application known for its simple, easy-to-navigate design, while others viewed…

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Marketing

Overdrive Releases Fall 2013 Social Media Map

by Jessie Burke October 10, 2013

Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is…

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