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Overdrive Interactive Wins Best Use Of Media Targeting At The MITX Awards

by Danielle Laurion December 6, 2011

Overdrive is very proud and honored to announce that we won the best use of Media Targeting for our campaign with Harley-Davidson’s “Take Back Black Friday” at the 16th Annual MITX Awards last night! The Harley-Davidson “Take Back Black Friday”…

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Social Media

LinkedIn Group Stats: Know where the CEOs Go

by Sarah Mitus November 29, 2011

Many people will tell you one of the best uses of LinkedIn is the Groups Feature. You are able to join groups of likeminded individuals in your industry, residential area, school affiliation or even those with similar hobbies. You can…

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Social Media

New Facebook Insights: Learn What Your Fans Want

by Danielle Laurion November 22, 2011

Facebook Insights are foreign to and do not apply to most people on Facebook, but if you’re a Page Administrator, the new updates to Facebook Insights are worth investigating and utilizing. Facebook Insights provide analytics into engagement, demographics and more…

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Social Media

Foursquare’s Facelift

by Danielle Laurion November 16, 2011

“You are now the mayor of…” Getting that notification and striving to earn new badges even to my sister’s comments of being a “girl-scout” are always exciting. However, Foursquare is much more than just a game to earn a diverse…

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Social Media

Just Released: Google+ for Businesses

by Sarah Mitus November 7, 2011

The Google+ release for businesses is a much anticipated event in the social media world. Now all of the features we have enjoyed for G+ on a personal level can be used to communicate with our favorite brands. Some of…

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Social Media

How to keep Your Company’s Social Media Accounts from being Compromised

by ifiallo November 2, 2011

Did you know that 600,000 Facebook accounts are compromised every day? I didn’t either, until I read a recent article discussing how Facebook is taking steps in security to make sure user accounts are not hacked. Getting your social media…

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Social Media

Googlebots Get Even Smarter

by Danielle Laurion November 1, 2011

If you have not been using Facebook Comments on your website or blog because of the lack of SEO value, then it is time to reconsider. As with any text content, Googlebots now read and index Facebook Comments posted on…

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Advertising

Overdrive Interactive one of MITX Finalists of 2011

by Sarah Mitus October 28, 2011

Overdrive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX). MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since…

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