Driving Forward > Digital Marketing Blog

Google Launches New AdWords Engagement Ads

By

All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement basis, where advertisers are only charged when users interact with the ad units.

The new ad types include the following:

  • Expandable Display Ads
    • Expands after a 2 second hover
    • Creative sizes:
      • 120×600 – Expands to 240×600
      • 160×600 – Expands to 320×600
      • 200×200 – Expands to 400×200
      • 250×250 – Expands to 500×250
      • 300×250 – Expands to 600×250
      • 336×280 – Expands to 672×280
      • 468×60 –  Expands to 468×180
      • 728×90 – Expands to 728×270
  • Hover-to-Play Video Ads
    • Will likely replace the legacy Click-to-Play format
    • Video Plays after a 2 second hover
    • Creative Sizes
      • 300×250
      • 336X280

Google AdWords Hover to Play Graphic

  • Lightbox ads
    • Begins with standard sizes but expands to near full screen experience
    • Standard Lightbox ads start with IAB sizes and expand to 900×400
    • Masthead Lightbox ads  allow advertisers to repurpose YouTube channel masthead  and ad expands to 970×250
    • Catalog Lightbox ads lets user flip through a retailers Google Catalog to browse products and visit the site to purchase

With standard GDN ad units, advertisers only pay when an ad is clicked, and click or engagement rates are typically relatively low. Google’s new engagement ads should bring scalable performance display to the masses, while also helping Google’s bottom line.

Learn more about the new Engagement ads here.

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: google-launches-new-adwords-engagement-ads
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=google-launches-new-adwords-engagement-ads&page=
Loaded Template: single.php