Advertising

Google’s Huge Change to Paid Ads

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Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th it was reported that Google will be phasing out ads on the right side of…

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Advertising

Search in 2014: A Year in Review

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2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes that came to search in 2014.

Advertising

Google Launches New AdWords Engagement Ads

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All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement basis, where advertisers are only charged when users interact with the ad units. The new…

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Advertising

Google Announces Changes to Google Grants Program for Non-Profit Organizations

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Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable organizations based in other countries can also apply if the international requirements are met. The…

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Search

Using AdWords Editor to Group Keywords

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The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows you to customize ads for each group. Doing this improves the overall relevance of the…

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