Driving Forward > Digital Marketing Blog

LinkedIn’s New Redesign


LinkedIn’s new profile design began its rollout this week to premium members, with a larger profile photo and customizable header image, taking inspiration from Twitter, Facebook and even YouTube. See the new design below:


In addition, the social network also rolled out enhancements for how premium users show up in search results, allowing them to select from a set of personalized keywords, which allows their profiles to show up twice as large as members using the free service.

It’s an attempt to increase paid memberships, and this new feature will be important for LinkedIn to do so. See more about this here.

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

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Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

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Lead Gen Metrics Timeline

Overdrive Lead Generation Metrics Timeline Infographic

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

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