Driving Forward > Digital Marketing Blog

Newsjacking the Oscars: Brands Who Won

By

The Oscars

Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more brands are taking the opportunity to newsjack (when a company latches onto a trending news story for engagment). In some cases, brands can prepare content ahead of time but a handful of them are putting out content in real time. For instance, Oreo was noted for its excellent ability to react to an unexpected event last year at the Super Bowl. When the power went out, they were quick to respond with this ad:

Social media platforms give brands the opportunity to do this but, it can be difficult to think on the fly. Newsjacking does not always mean reacting on the spot. Olay Skin Care prepared an ad beforehand:

They succeeded in combining their brand message with one of the Oscar nominated films, resulting in over 200 retweets and 800 favorites.

Though this is an effective way to engage with customers and promote your brand, responding to events in real time can be more impressive. Generally, the tweets that were most popular did something like this:

Responding promptly definitely paid off for these brands!

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: newsjacking-the-oscars-brands-who-won
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=newsjacking-the-oscars-brands-who-won&page=
Loaded Template: single.php