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Social Media Use on Mobile Devices Provides Opportunity for Marketers

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One of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage.

There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to skyrocket by 2014 to approximately 760.1 million, almost half of the mobile Internet user population.

According to a July 2009 report, Facebook is the top social network website users access on mobile Internet, with a 6.1% reach. MySpace, YouTube and Twitter take the second, third and fourth spots, respectively.

Though the mobile and social media channels are still emerging, causing premature estimates, the impressive numbers and promising user base open up developing opportunities for marketers. Some marketers have prepared to incorporate these channels into their marketing mix strategies, although programs are small and in experimental stages.

Source: eMarketer; November 12, 2009

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Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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