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Covid’s Effect on Digital Consumption

by Victoria Spero April 10, 2020

COVID-19 has brought on an array of different challenges. Like almost every other industry, digital marketing has been turned on its head. The pandemic has changed not only the way we communicate with the public through our messaging but the…

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Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Social Media Super Bowl Winners

by Michele Martin February 8, 2016

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the…

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9 Hottest Social Media Trends From 2015

by Edwina De Abreu December 29, 2015

From the battle for real-time video supremacy, to the growth of video publishing and consumption, 2015 has been an eventful year for social. We have compiled a list of the most notable changes that impacted marketing in 2015 and will…

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5 Dos of Twitter Advertising

by Kelsey Alexander November 19, 2015

Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie…

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Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

by Michele Martin October 29, 2015

This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe. With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising…

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5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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How Marketers Can Use Emojis

by Edwina De Abreu October 22, 2015

Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing. Why You Should Use Emojis If your audience falls…

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The Economics of #FacebookDown

by Alessandra Del Brocco September 29, 2015

Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third…

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