Advertising

Social Media Super Bowl Winners

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Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the edge of their seats however, with 64 commercials spread out during pre-game and the game…

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5 Dos of Twitter Advertising

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Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie may have given hashtags a bad rap, the Twitter-born phenomenon does serve its purpose. Last…

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5 Dos of Facebook Advertising

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It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

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How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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The Economics of #FacebookDown

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Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third outage in September: the social media conglomerate also experienced intermittent issues on the 24th and…

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Social Media

Social Media Newsroom: August 2015

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Big changes are coming to social channels as the summer draws to a close. We’re seeing new ad options, labor-saving innovations, and the end of an era in social. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new…

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