Social Media

How To: Instagram Stories

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Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only live for 24 hours. We saved each 10 second clip and compiled them into one simple…

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Encouraging 7 Core Social Media Marketing Behaviors

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What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”

Media

How to Update to the New YouTube One Channel

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YouTube has recently rolled out a new feature to all users. The new channel elements include: channel art, a channel icon, channel description and web links. Below is a step-by-step guide to switching your channel. Step 1: Go to http://www.youtube.com/onechannel and scroll to the bottom of the page where you will see a prompt to…

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Social Media

How To Clean Up Your Facebook Profile

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In an earlier post on cleaning up your Twitter account, we walked through the quick and easy steps to remove unwanted applications that have access to your account. With Facebook, similar actions apply. As with Twitter, several third-party applications may have a certain form of access to your account that you are unaware of. With…

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How To Create a New Foursquare Special

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Last week, with the release of Foursquare 3.0 we saw some major changes to the location-based social networking website.  For businesses, the most appealing upgrade is the six new types of Specials.   Businesses will now be able to offer Specials to swarms, groups of friends, regulars, newbies, Mayors or more simply put… to everyone.  Users…

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