Advertising

Online Classifieds: No Secret

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Trends show that consumers searching through classifieds for either jobs or other products aren’t turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day. How should marketers be using these popular sites to interact with consumers and promote their products or…

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Advertising

34 Million Moms Online

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Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible. Marketers must realize mothers are usually the…

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Advertising

Trust Word-of-Mouth

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Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change dramatically. Word-of-mouth proves to be the most influential way for companies to market their brands…

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Social Media

Women Who Blog

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Studies prove that women really do love social media. More than half of women internet users in the U.S. are interacting with social media in some way. Stats show this group not only reads blogs, but are publishing to them also. When putting together an online marketing campaign, it’s obvious this demographic cannot be ignored!…

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E-Commerce

E-Germany

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The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the…

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Social Media

Women Playing More Games

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As you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other…

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Email

Brand Mentions Preferred over Ads

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51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond…

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