Driving Forward > Digital Marketing Blog

Advertising

Trust Word-of-Mouth

by Harry Gold June 8, 2009

Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change…

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E-Commerce

E-Germany

by Harry Gold May 29, 2009

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment…

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