Overdrive

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

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Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge…

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Overdrive

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2014 NEDMA Annual Conference

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The 2014 NEDMA  Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions,  a diverse collection of exhibitors, and a large group of marketers from all over New England.  This year, the conference at Bentley University featured speakers from over 20 organizations and brought in a record number of attendees. Here…

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Marketing

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

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I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications and Social Media at Akamai Technologies, and Eric Andersen, Senior I/T Architect at IBM Interactive,…

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Overdrive

Overdrive Interactive Wins 8 Awards from NEDMA

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Last Thursday night, the Overdrive Interactive team was happy to attend the New England Direct Marketing Association (NEDMA) 32nd Annual Awards for Creative Excellence show and take home a total of eight awards. Participation in the annual event attracts over 400 entries in eight categories covering every aspect of direct marketing campaigns including print advertising,…

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