Branding

3 Ways SEO is Like an Iceberg

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An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any iceberg is underwater, invisible to the naked eye.  And although much of our work is…

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Questions to Ask Your Clients

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Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as a digital marketing agency to create a successful social media marketing strategy and online media plan, it gets the client thinking along the same lines as you. It…

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7 Tips to Humanize Your Brand via Social Channels

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Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all the time. Think of your social channels as business dinners – yes, you’ll talk a…

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