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Google +1 Button

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There has been a lot of buzz about Google’s new button +1. As a follow up to our recent post, we have put together an easy to understand guide explaining what +1 can do for you and for your business.  Specifically, you will learn how to use +1 and how +1 will effect your search…

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Advertising

At Last LinkedIn Reveals Self-Service PPC Ads

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It’s been a long wait but after much beta testing, LinkedIn now offers self-service PPC ads.  ‘LinkedIn Ads’ as it’s been named, allows advertisers to target LinkedIn users similar to the way Facebook currently permits advertisers to target users based on shared information.  The three areas you will now be offered to target are exact…

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Advertising

11 Paid Search Rules You Should ALWAYS Follow

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Posted by Matthew Vaillancourt: Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best practices that should always be followed.

Search

Sometimes Low Click-Through-Rates are in PPC Campaigns are a Good Thing (gasp!)

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Sometimes, search advertisers get a bit too focused on looking at overall account and campaign CTRs for search campaigns. Typically, increasing your CTR can really help your account by improving your quality score, lowering CPCs, and increasing conversion metrics. In most cases, this is part of the day-to-day campaign optimization search marketers perform. Search managers…

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